This semester鈥檚 TTM Program鈥檚 field trip Destination Marketing:听 European Wonders Bolzano, Dolomiti UNESCO took AUR students to South Tyrol. Italy鈥檚 northernmost province听combines the majesty of the Dolomites (a UNESCO World Heritage Site) with the Italian joy of life and a rich and extraordinary cultural diversity. That diversity is evidenced everywhere, from the languages of the inhabitants听(Italian, German, and Ladin) to the听traffic signs, food, and historical and artistic attractions. The Dolomites were inscribed on the UNESCO World Heritage List in 2009 for their exceptional natural beauty as well as international significance for geomorphology.
South Tyrol through the eyes of one student
Natalie Kay Salati
Senior, AUR Business Major
Calling it "a trip to Bolzano" is reductionist, to say the least. The 5-hour train ride from Roma Termini to Bolzano sounds endless but once the train takes off and I lost sight of Rome, right as the Dolomites began to appear as if they rose from the ground and we reach the German - Italian fusion city. The 鈥榗ampagna鈥� of Italy allowed the stress of an average student鈥檚 day to day, to just fade away.
Once we stepped off the train every turn felt as if we鈥檙e in a different country. At every block, another student mentioned feeling as though they were in a town familiar to them. It鈥檚 as if we knew the area without really ever previously stepping foot in the city and this feeling was only enhanced by the tour guide.